Just days after sharing his latest song, “Single Again,” Big Sean gives fans a cinematic treatment to the Jhené Aiko & Ty Dolla $ign featured track with cameos from Ryan Destiny, Keith Powers, and Haha Davis to boot. While Sean is on trial for allegedly cheating on his lady, the main storyline follows Powers & Destiny as they reconcile their relationship at the same time.
While everything is going on, a comedy sketch in the middle of the video showcases how more often than not, social media rumors distract us from what’s truly real. “The video has a lot of important messages, but the main one is for people to ‘wake up and smell the roses’ in a world where we wake up and check our phones instead,” Sean said of the video in a statement.
Director Lawrence Lamont added, “The visual highlights a few social issues, including social media’s ability to sway people’s opinions to the point of disharmony, the social pressures faced by Millennials and Generation Y and media coverage of the Black man. While bringing these key issues to light, I also wanted to capture Detroit’s beautiful spirit and style.”
In the midst of promoting the single, Sean made sure to shoutout his ex and how strong their relationship is, even if they aren’t together.
Watch the “Single Again” video below.