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2018 Roc Nation THE BRUNCH

Source: Kevin Mazur / Getty

Diddy is known as a lot of things. Almost too many things to count. Playboy, impresario, mogul, businessman, the list goes on. On Instagram however, he’s known to be arguably one of the more inspirational follows and a habitual cropper of his friends out of pictures. Doesn’t matter who you are, a Jenner/Kardashian, a rapper, random folks, Diddy will make certain to erase people out of photos. And nobody seems to know why. When he was a guest on Ellen Thursday, Puff finally gave an answer for why the “Diddy Crop” is such a thing.

“I take a lot of pictures with different celebrities cause we’re just all family and stuff. Sometimes my photography editor, he doesn’t let me know when he’s taking people out of the pictures,” Puff said. In regards to that one photo where a group shot of Nas, Kendrick Lamar, Jay-Z, French Montana and Fabolous took place at a Grammys afterparty and only Nas, Kendrick and Jay-Z showed up on Puff’s IG? He called it the “Diddy Shop.”

“I had nothing to do with it! It was this young kid who works with me, he wanted a photo of Jay-Z, Nas, and Kendrick! So he used his social technology skills and that’s what he did … and my friends haven’t talked to me for two weeks.”

Sure, Puff. You could have at least given the young boy some credit with his name!


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