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Makeup brand Colourpop announced yesterday, the line will be available in select Sephora stores this November. Until now, their products have only been available online. Colourpop will be providing products exclusively for Sephora shoppers with the same inexpensive prices the brand is known for.

Refinery29 asked Laura Nelson, co-founder and president of ColourPop’s parent company Seed Beauty, about the move and she explained,

“ColourPop has always been a brand full of personality… We look forward to connecting with our customers on an emotional level by meeting them offline and creating a special experience with each product they encounter.”

This announcement comes on the heals of the company’s wildly successful launch of the ‘No Filter’ Concealer. Upon release, makeup gurus and everyday users were instantly raving about the product, which is only $6. Many of the shades are currently out of stock already.

2017 is a year of great growth for this young brand and is leaving this makeup lover wanting more.

The Waiting Game is Over – Colourpop is Coming to Sephora  was originally published on