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Promoting and marketing your company is as important as the quality of goods and services that are provided. As there are many notable forms of making sure your company stays relevant and on the minds of consumers and potential customers, such as social media, traditional advertising avenues as radio and television, as well as good old fashioned billboards around town, many companies and smaller entities have also taken to the development of blogs to help get their names out to the masses. These blogs serve as catalyst to not only provide current news and events of particular industries, but also offer in-depth know how and advice from experts.

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If you, as an entrepreneur, or the company or entity you are currently working for, seem eager to implement another angle of marketing and promoting your goods and services, here are four reasons to include a company blog in your efforts:

1) Increase Webpage Visibility – As new content is being developed and uploaded to the internet on a consistent basis, search engines, such as Google and Yahoo, properly organize and index this content to make your site and information more visible once people input specific keywords.

2) Define Your Company as Industry Insider – Once readers consider you as the “go-to” source for all things related to your industry, this may ultimately turn into increased business by those who respect and utilize the information  provided on your site.

3) Establish Relationships with Your Readers – Some readers and customers who are familiar with your blog will start to think that they really know you as an individual.  This may prove beneficial in building their trust and continued business, especially if you keep up all interaction with them by offering question and answer sessions on the blog.

4) Display Your Company Personality – All entities are not the same. Company cultures and personalities vary, which may affect the types of consumers you actually attract. If you are seeking a particular demographic similar to your own, the company blog is a great place to  use topics, tone and vernacular as a way to showcase the similarities that you may have with your customers.

Rashida Maples, Esq. is Founder and Managing Partner of J. Maples & Associates (www.jmaplesandassociates.com .  She has practiced Entertainment, Real Estate and Small Business Law for 10 years, handling both transactional and litigation matters. Her clients include R&B Artists Bilal and Olivia, NFL Superstar Ray Lewis, Fashion Powerhouse Harlem’s Fashion Row and Hirschfeld Properties, LLC.

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