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This commercial may be the most impacting 30 seconds national TV will experience during Sunday’s big game.

Targeting domestic violence among American families, this commercial focuses on the struggle women face when expressing there is a problem at home.

With the recent rise in NFL players associated with domestic violence legal cases, putting an end to this problem is what the message being delivered.

WATCH: Possibly Most Powerful Superbowl Commercial of the Year  was originally published on boom92houston.com

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