The New Yorker, one of the most highbrow magazine you can ever read, posted a profile on Rick Ross titled The Sound Of Success. It’s subheading, “Rick Rock’s Confidence Game,” reveals the gist of the story; Rozay’s drug dealing past is questionable, but he’s conned listeners into glossing over that fact.
Pop music critic Sasha Frere-Jones writes, “Ross has become a respected rapper by depicting the life style of a boss, or a don, two words that he loves. He never cares to unpack the morals of the drug trade—what he revels in is the security and relief of being fabulously wealthy. This is what his voice sells, the way Sinatra once sold an implacable but supple kind of confidence.”