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Nike’s latest commercial featuring Tiger Woods is a bit creepy, and heavy on the woe-is-Tiger aspect.

The commercial features a simple shot of a forlorn-looking Tiger that slowly zooms in as a voice, which happens to be Tiger’s deceased father, asking a few questions of his son.

Tiger, I am more prone to be inquisitive, to promote discussion.  I wanna find out what your thinking was. I wanna find out what your feelings are, and did you learn anything.

What a PR move… and one that ultimately won’t garner much sympathy from Tiger’s detractors.


We’ve just been alerted to this new (read: parody) version of the ad.  I kinda like this one better.

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