“Start It Up” might be Lloyd Banks latest hit but “starting over” probably best describes his mind set now.
“Everybody has their time,” says Lloyd Banks from the terrace of the G-Unit offices. “But when you go through your buzz and people still rock with you that’s when you’re doing something right.”
Eight years ago his crew put a new spin on the mixtape game with “50 Cent Is The Future.” Unauthorized remixes of songs like Tweet’s “Call Me” established Banks as a star in the crew which led to two solo albums, The Hunger For More and Rotten Apple. But after a successful run with Interscope Records Banks found himself a free agent again. But with the music industry in flux that could have been a blessing in disguise.
“I was working out of my home and one of the first things I did was build a studio,” he says. “I never stopped recording. I was able to think clearly as an independent with no one in my ear. ‘Beemer Benz Or Bentley’ felt like a new beginning.”
The auto-motivated street hit spun off multiple remixes (most notably Joell Ortiz’s “Nissan, Honda Chevy”) and placed him back in the public eye. Along with the LLoyd collabo “Any Girl” Banks now had the the ammunition to negotiate a distribution deal for his next project.
His third solo album Hunger For More 2 will be in stores on November 22nd distributed by EMI Records. Banks sat down with TheUrbandaily.com to talk about starting over, working with the other Lloyd and which car he actually prefers between the Beemer, Benz and the Bentley.