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Ice Cube and his two sons OMG and Doughboy have premiered the new video for their single “Couldn’t Make It On Her Own.”

Matt Alonzo and Skee TV partnered with KarmaLoopTV for the debut of the video, allowing viewers to watch the visual and purchase clothing seen in it at the click of the button.

Speaking on his new video Cube released a statement saying,

It feels good to bring my fans new music on my upcoming album.  I am excited to partner with Skee.TV and for my video premiere…I shop Karmaloop, so it’s only right to rock it in the video.  You have to embrace the future, and this is the future.”

As previously reported Ice Cube and his sons will battle Reverend Run, Diggy and Jo Jo Simmons in a cipher for the BET Hip-Hop awards.
Check out the video below.



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