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When it comes to technology, rapper/singer Drake is best known for his constant BlackBerry use to jot down any thoughts and lyrics. Now, the artist has decided to throw his weight behind Kodak as part of the company’s “So Kodak” campaign.

drake-popeater-interview-kodak-set

In an exclusive interview with PopEater on the set of his Kodak commercial, the platinum-selling artist talks about his writing process, the proliferation of rappers willing to expose their vulnerable side and why, despite arena tours, critical recognition and one of the biggest selling albums of the year, he still doesn’t feel completely successful.

Watch the interview over at PopEater.

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