Snoop Dogg will lend his name to a pyrotechnic event tonight, the blowing up of a four-ton armored truck.
The Doggfather will assist in the detonation of the vehicle in celebration of the 10 millionth visitor to MafiaWars.com.
Snoop was enlisted for the task by Zynga, the creators of Mafia Wars, the game that allows players to a virtual mafia family, collecting virtual currency for completing jobs and fighting.
The explosion is taking place in the Las Vegas desert and will be streamed live via http://www.mafiawars.com./
Zynga reports that the game launched less than a month ago online.