Source: R1 / R1
March 1, 2023
Lil Nas X, Tim McGraw, Keith Urban, Little Big Town, Maggie Rogers & Mickey Guyton to Perform as Part of the
2023 NCAA March Madness Music Festival in Houston March 31-April 2
Free Ticketed Festival Sponsored by Coca-Cola, Capital One and AT&T,
Held at Discovery Green Park Will Tip-Off Full Weekend of Men’s Final Four Festivities
The NCAA and Warner Bros. Discovery Sports Live Events, alongside official NCAA Corporate Champions Coca-Cola and Capital One, today announced an incredible line-up of artists performing as part of the 2023 NCAA March Madness Music Festival in conjunction with the 2023 Division I Men’s Final Four. The free, three-day event is set to take place March 31 – April 2, at Discovery Green Park in Houston.
This year, the March Madness Music Festival will provide fans access to hype-worthy entertainment and more via registration for each day’s events. Fans can register for free music festival tickets at ncaa.com/marchmadness/musicfest.
On Saturday, April 1, GRAMMY® Award-nominated artist/producer/performer Maggie Rogers will tip-off the day’s festivities from the Move by Coca-Cola Stage. GRAMMY® award-winning American rapper and musician Lil Nas X will close out the concert in star-studded fashion. Registration for tickets to Move by Coca-Cola begins today at 1p.m. ET.
On Sunday, April 2, Capital One JamFest® will be co-headlined by GRAMMY® Award-winning artists Tim McGraw and Keith Urban, two of the industry’s most dynamic live performers. GRAMMY® Award-winning group Little Big Town and GRAMMY® nominated “Lay It On Me” singer Mickey Guyton will kick off the day’s event making for a can’t-miss festival experience.
Capital One debit and credit cardholders, excluding private label cards, will get exclusive early access to free tickets for Capital One JamFest® on Wednesday, March 8, at 10 a.m. ET through Friday, March 10, at 10 a.m. ET or as supplies last. Registration for the general public will go live on Friday, March 10, at 10 a.m. ET. In addition to getting first access to the free tickets, cardholders will receive instructions on arrival times, where to line up for festival entry, and important day of information.
Performers and registration information for the AT&T Block Party on Friday, March 31, will be announced at a later date.
Fans will be able to stream Sunday’s live performances on ncaa.com and bleacherreport.com. For more details about the weekend, fans can stay up to date by visiting ncaa.com/marchmadness/musicfest, following @MFinalFour on Twitter, or downloading the Men’s Final Four app presented by AT&T.
Saturday, April 1 – Move by Coca-Cola
Performances from 3 p.m. to 9 p.m. local time
Lil Nas X
Maggie Rogers
Sunday, April 2 – Capital One JamFest®
Performances from 2:30 p.m. to 10 p.m. local time
Tim McGraw
Keith Urban
Little Big Town
Mickey Guyton
Specific media event credentials will be issued for Friday, Saturday and Sunday (March 31 – April 2) at the Houston Local Organizing Committee media center located at Room 215 in the George R. Brown Convention Center.
The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Warner Bros. Discovery Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA.
Warner Bros. Discovery Sports and CBS Sports will provide live coverage of all 67 games from the 2023 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live. CBS will televise the Division I Men’s Final Four, beginning with the Division I Men’s National Semifinals on Saturday, April 1, and then the Division I Men’s National Championship on Monday, April 3, from Houston. This marks the fourth time that Houston will host the Final Four. The first time was in 1971.
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About Warner Bros. Discovery Sports
Warner Bros. Discovery Sports is an industry leader in the delivery of premium sports content across all platforms, widely recognized for its expansive partnerships with the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, the National Hockey League and, the United States Soccer Federation. The WBD Sports portfolio also includes Bleacher Report, the #1 digital destination for young sports fans driving engagement and video views across all social platforms and the B/R app, with premier brands including House of Highlights, HighlightHER, B/R Football, B/R Gridiron, B/R Kicks, B/R Betting, B/R Open Ice, B/R Walk-Off, and B/R Gaming. WBD Sports co-manages NBA Digital – comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com – as well as NCAA.com and the NCAA March Madness Live suite of products. Visit the WBD Sports online pressroom for additional press materials; follow WBD Sports on Twitter at @WBDSportsPR.
About Capital One
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.
Artist Photos: https://www.dropbox.com/sh/fmeqv60495gviev/AACI0o7-fsr5_OtPnA-FAr44a?dl=0
Media Contact: Kelsey McCullough, kelsey@scurfieldgroup.com, 713.857.6353
