Target started their new #targetswim campaign to try and end that ‘everyone has to be a supermodel‘ to wear a swimsuit idea. The new #targetswim campaign is promoting “suits for every beach body under the sun.” This their ad campaign where Target has teamed up with a group of diverse body-positive models who have professions like: TV personality and former Miss […]

People are DONE with the misrepresentation of full-figured women.

This is the perfect transitional piece for Spring. Use the code HelloBeautiful for 10% off!

Watch out for the big girls. It was poignant plus-size fashion and beauty on the red carpet and we're cheering, finally! (In some areas).

Check out these Fall fashion trends from some of your favorite curvy models!

Glam

Queen Latifah wears Cristian Siriano - what do you think of her look?

You don't want to miss all of these fabulous plus-size power sets!

Saturday Night Live star Leslie Jones is currently on a press tour for the highly anticipated movie Ghostbusters. Naturally, the 6-foot chocolate beauty would want to look fabulous on the red carpet; however, she had one little problem: no high-end designers wanted to dress the non-sample size funny lady.

Plus size retailer  Eloquii has been slaying the curvy-girl fashion game of late. From leather culottes to vintage-inspired denim skirts, it’s become many a double-digit diva’s go-to for trendy, moderately-priced workwear. So when the retailer announced that they would be selling wide-width shoes and boots, we couldn’t wait to see what they’d come up with. […]

Amber Riley can now add emerging style icon to her resume! The 27-year-old star is not only a successful actress and dancer, now she’s the…