All three Wednesdays (March 3, 10 and 17) during the 2010 Show will be designated as Value Days, with these incredible entertainment value options:
- $10 Value Day Rodeo/Concert Ticket (includes Reliant Park admission)
- superstar entertainer
- Wednesday, March 3 — Dierks Bentley
- Wednesday, March 10, Salute to Our Troops Day — Rascal Flatts
- Wednesday, March 17 — Gary Allan
- championship rodeo action
- upper level of Reliant Stadium
- superstar entertainer
- $5 Value Day Reliant Park Admission (does not include rodeo/concert admission)
- Free Value Day Reliant Park Admission (for seniors, 60 and over, and children, 12 and under — does not include rodeo/concert admission)
- $5 Value Day Miller Lite Main Street Lot Parking (available until 3 p.m. each Wednesday)
- Free Shuttle Service at Reed Road Park & Ride Lot (Reed Road at Highway 288 – no charge to park – ride shuttle for free to and from Reliant Park – available until 3 p.m. each Wednesday)
- Values on the Grounds
- $5 off a $25 or more purchase at any official Houston Livestock Show and Rodeo merchandise booth
- $1 rides, $1 games and $1 food bites from 11 a.m. to 4 p.m. in Kids Country Carnival
- Value Days pricing at various food and merchandise vendors
- Values in Reliant Stadium
- $5 value meals and other discounts at various food and drink concession stands
