Kendrick Lamar Headlines Mass Appeal’s Ice Cream Official SXSW Social Launch Party

Kendrick Lamar‘s rise continues as the Compton, Calif. rapper will headline an exclusive launch party for culture and lifestyle magazine Mass Appeal at this year’s SXSW festival. Co-sponsored and hosted by Pharell Williams‘ BBC Ice Cream imprint, K.Dot will be joined by some of Hip-Hop’s best and brightest.
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Kendrick Lamar [PHOTOS]

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