Kendrick Lamar Headlines Mass Appeal’s Ice Cream Official SXSW Social Launch Party

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Kendrick Lamar‘s rise continues as the Compton, Calif. rapper will headline an exclusive launch party for culture and lifestyle magazine Mass Appeal at this year’s SXSW festival. Co-sponsored and hosted by Pharell Williams‘ BBC Ice Cream imprint, K.Dot will be joined by some of Hip-Hop’s best and brightest.
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